Privacy Policy

1. Introduction

DS Living ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website dsliving.co.uk, make a purchase, or interact with our services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

We collect information that you provide directly to us and information that is automatically collected when you use our website:

• Personal Information: Name, email address, phone number, billing and shipping addresses, payment information, and any other information you provide when making a purchase or contacting us.
• Account Information: If you create an account, we collect your username, password, and account preferences.
• Usage Data: Information about how you interact with our website, including pages visited, time spent on pages, click patterns, and device information.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track activity on our website and hold certain information. See our Cookies Policy for more details.

3. How We Use Your Information

We use the information we collect for various purposes:

• To process and fulfill your orders, including payment processing and shipping.
• To communicate with you about your orders, account, and our services.
• To send you marketing communications (with your consent) about products, services, and promotions.
• To improve and personalize your experience on our website.
• To analyze website usage and trends to improve our services.
• To detect, prevent, and address technical issues and security threats.
• To comply with legal obligations and enforce our terms and conditions.

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: We may share information with third-party service providers who perform services on our behalf, such as payment processing, shipping, email delivery, and analytics.
• Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
• Protection of Rights: We may disclose information to protect our rights, privacy, safety, or property, or that of our customers or others.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

6. Your Rights

Under UK data protection laws, you have certain rights regarding your personal information:

• Right to Access: You have the right to request copies of your personal data.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us using the contact information provided below.

7. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your personal information, we will securely delete or anonymize it.

8. Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to read the privacy policies of any third-party sites you visit.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.